Automatic Persona Generation (APG) helps you understand your audiences, customers, and users!

APG uses numbers -- a lot of numbers! -- but presents those numbers in an easy to understand format, a representative person, called a persona.

The use of personas is an interactive design technique with considerable potential for product development, design, content creation and marketing. However, personas have typically been viewed as fairly static. In this service, we implement an approach for creating personas in real time, based on automated analysis of actual aggregated social media data, integrating data from Facebook, YouTube, and website channels for commercial organizations. From these platforms, we gather demographic data and topical interests, leveraging up to hundreds of thousands of profiles and millions of user interactions, along with user insights representing interests and viewpoints. We integrate the data from all three platforms in order to demonstrate that this data can be used to develop personas in real-time. The resulting personas provide insights into competitive marketing, topical interests, and preferred system features for the users of online content and products.